So that’s where the story starts.”ĪTTENTION ATTENTION finds Shinedown on the cusp of adding to its legend on the Billboard charts. It’s kind of like being a new artist… because I guarantee nobody will have ever seen Shinedown in this capacity.”Īdds Smith about the song itself: “‘DEVIL’ is about being afraid, ‘DEVIL’ is about being terrified of not only yourself, in some respects, but the world around you, and understanding that there are so many things and so many different situations and people and places and atmospheres and exposure that human beings are put in front of on a daily basis, the world can be a really difficult place to navigate. “The colors are very vibrant, the way that the editing is shot and the amount of detail in the story of the song, how much he was able to present, is quite frankly unlike anything I’ve been able to see any director be able to do for the first song you hear. It plays out, even in the four minutes-and-change that the song is, we pack a lot of information into this first song for the viewer, because that was all built by design we really wanted to make a statement with this video. “It was all about starting the story off very dramatic,” Smith says of the video. “It’s not set in a traditional, quote-unquote music video style. That story is the concept behind ATTENTION ATTENTION, which begins with the album’s narrator - or, if one desires, the listener, which was the band’s intent - starting in a dark, negative place, slowly going through a change within the confines of one’s mind before emerging on the other side (album closer “BRILLIANT”) a changed individual. It may not be in order in the beginning, but eventually they will be, and they’ll tell the story.” We had the most amazing time working with him, so the plan is to tell the whole story and do a video for all the songs. “Me and Bill, after we had been talking about it, we had to go back to the drawing board, which I am so thankful for, because … there was a reason the universe had us redo it,” Smith tells Billboard. “When we met each other face to face, and even when we talked on the phone, he got it. Smith says that Yukich’s original treatment for “DEVIL” ended up getting shelved, but doing so led to the concept of recording a video for each song, not just what eventually came of the lead music video. So it makes sense that Bill Yukich, the lead editor on Beyonce‘s Lemonade film for HBO, is helming the project. Its music video also kicks off what frontman Brent Smith says is planned as a series, with a clip for every song on the record. So that’s kinda where this idea was sparked.“DEVIL,” the first fully formed song on ATTENTION ATTENTION following intro “THE ENTRANCE,” isn’t just the introduction to the album as a whole. And me and Eric talked about the fact that we’ve never done anything from a conceptual point of view, to make it a story. I hadn’t heard that much music done ahead of time so it all sounded like it belonged together. I think that in between everybody should take from it what they want.Īccording to lead vocalist Brent Smith, the idea of making Attention Attention a conceptual record was born after some of the songs were already in the process of being created: It’s starts in the darkest place in your own life and in the human mind which is DEVIL and it comes all the way to the to the bright light which is BRILLIANT. It’s kind of about, you dug yourself this ten foot hole and now you got to figure out how to get out of it. In an interview with Music Mayhem, lead guitarist Zach Myers describes the concept: The record is a concept album that details a person’s progression from being in a dark, negative space, to working through their issues and eventually progressing to be a brand new person, filled with positivity. It features 13 songs and an instrumental opening track with a total length of roughly 50 minutes. Attention Attention is the sixth studio album by Shinedown.
0 Comments
Leave a Reply. |